From rapid growth to controlled growth: the MyM Recubrimientos case
By Rogelio Gallegos on Jan 23, 2026 12:31:04 PM
Identifying a market opportunity is only the first step. The real challenge begins when the business grows faster than operations and processes can keep up.
That is exactly what MyM Recubrimientos experienced — a Mexican luxury finishes company that, in just a few years, multiplied its growth and had to face a complex reality: selling premium materials requires a much higher level of control than traditional retail.
In this success story, we share how MyM Recubrimientos managed to bring order to its operation, control highly specific inventories, and prepare for sustained expansion using Oracle NetSuite ERP and the strategic support of Efficientix 🚀.
MyM Recubrimientos: a clear idea and an underserved market
MyM Recubrimientos was founded in 2014 by a young entrepreneurial couple who identified a clear opportunity in Durango, Mexico: the lack of specialized suppliers of luxury materials for flooring and finishes.
From the start, the company focused on the commercialization of high-value products such as tiles, slabs, marble, and granite. This premium focus quickly drove demand, but also introduced significant operational complexity.
Unlike other retail businesses, each stone slab is unique in size, veining, and characteristics. Managing that level of detail requires precision, traceability, and control 🧱.
The problem: accelerated growth and limited inventory control
As demand increased, MyM Recubrimientos began to grow rapidly. Its annual revenue multiplied 15 times compared to its first year of operation, and with expansion in mind, the company opened a second showroom and distribution location in Mazatlán in 2019.
However, operations did not have a technological platform capable of supporting that growth. The use of tools such as Microsoft Office was insufficient to control complex inventories, consolidate financial information, and gain real visibility into the business.
Growth required more than effort — it required order and reliable real-time data 📊.
The risk of inaction: losing control in a high-value business
In a business where each piece represents a high economic value, lack of control can quickly translate into errors, losses, and poor decisions ⚠️.
Without an integrated ERP, scaling to new locations or planning a more ambitious expansion became risky. Growth, rather than being a competitive advantage, could turn into an operational bottleneck.
It became clear that MyM Recubrimientos needed a solid technological foundation to sustain its evolution.
The decision: a cloud solution for sales, inventory, and finance
MyM Recubrimientos needed a comprehensive solution that could integrate sales, inventory, and financial management into a single platform, with enough flexibility to adapt to a non-standard business model.
Following a recommendation from an acquaintance, the company chose Oracle NetSuite as its cloud ERP and began the implementation in 2018. Over the years, the system evolved with continuous improvements and greater adoption by the team.
To ensure an implementation aligned with the reality of the business, MyM Recubrimientos trusted Efficientix as its implementation partner 🤝.
The implemented solution: total control over every slab
One of the main challenges of the project was adapting the system to the nature of the product. With the support of Efficientix, MyM Recubrimientos developed a specific customization in NetSuite to achieve detailed administrative control over each floor slab.
In addition, key capabilities such as NetSuite CRM, NetSuite Inventory Management, and NetSuite Demand Planning were implemented, improving commercial management, inventory control, and demand planning.
All information was centralized in a single platform, accessible in real time and without reliance on manual processes 🔄.
What changed in daily operations
With NetSuite, MyM Recubrimientos eliminated operational uncertainty. Today, the team can react quickly to sales trends, instantly check inventory, and make decisions based on reliable information.
As explained by Fabián Eichner, Owner and CEO of MyM Recubrimientos:
“NetSuite provides me with real-time information and eliminates guesswork. We can act quickly according to sales trends and obtain an inventory report whenever needed.”
Key benefits include:
- Greater inventory control and traceability
- Real-time financial and commercial information
- Improved planning for business expansion
- Operations ready for multiple locations
The result: a company ready to keep expanding
Thanks to NetSuite’s flexibility to create and integrate new warehouses and locations, MyM Recubrimientos now has a technological foundation prepared to support its growth plans.
The company not only consolidated its current operations, but is also ready to expand to major cities and even other countries, with the confidence of having full control over its business 🌎.
Conclusion: growing in luxury retail requires control and visibility
The MyM Recubrimientos case demonstrates that, in luxury finishes retail, sustainable growth depends directly on operational control and information visibility.
With Oracle NetSuite and the support of Efficientix, the company succeeded in transforming its operation and laying the foundation for an orderly, profitable expansion — without improvisation.